Direct marketing is one of the components of an integrated marketing communications campaign. It aims to get in touch with your customers on the ground. One of the best methods in this domain is the brochure. Many marketers treat brochure as complementary material for a billboard—you create a billboard with an arresting headline, and the descriptions and qualities of the product or service are discussed in the brochure.
However, you should make sure that your brochure is looking good—that it is appealing enough to make your customers read it. If you are an art director or a graphic designer, here are some tips to make sure that your brochure will look good.
Make sure that the colours are correct
Before hiring the services of a printing company in Australia, the designers should see to it that the colours are correct—that the pictures are graded already. They should also make sure that the file is set in CMYK.
Use the right typeface hierarchy
Think of the typeface of the brochure as one of the things that make sure your content will be readable—an item that makes your copy “ergonomic.” With that, you need to come up with typeface hierarchy. Only use two types of typeface. More than two typefaces will make your copy look cluttered and cheap.
Mind the breaking of the copy
A lot of designers sacrifice the readability of the copy by not taking into account the breaking. The copywriter should make sure that the sentences are concise. If it cannot be helped, the designer should find a way to break a dense copy. One of the best ways to do it is by putting a pull-out quote in between. Extra headers can also do the trick.
These are among the things to keep in mind to make sure that the brochure is properly designed. See to it that the look is aligned with the theme of the campaign.