Studies comparing retail trade sales in 2017 to that of 2018 show that sales for clothing and accessories went up by 4.7%. This shows that online shopping hasn’t completely taken over the retail industry. In fact, small independent businesses are continuously thriving, earning large sums despite having three physical locations, at most.
Boutiques provide the market with different benefits that online shops can’t offer. The physicality and actuality of the goods alone make in-store shopping a greater, more enjoyable experience.
Nothing beats the shopping experience of being in-store. This is especially important to consider when weighing the benefits that clothing store franchise opportunities bring.
While it can be beyond convenient to access an online store on your smartphone, being able to actually try the clothes on and examine them makes shopping in-store a worthwhile activity. More often than not, cameras can’t exactly capture the specific colors, dimensions, and even the sheerness of a garment. For example, what appears to be opaque in photos can be see-through in real life. In-store shopping affords you the real deal.
Boutiques let you fit, examine, and take in the feeling of wearing the clothing item that you like. Sizes and other colors can be readily available, letting you choose from different options as they are. This allows customers to get exactly what they want, reducing the chances of returns and refunds.
Independently owned boutiques can quickly reproduce looks fresh off the most recent fashion shows, without the hefty price tag. The rapidly changing demands of customers today require boutiques to release items in line with what’s trendy. By selling affordable and fast fashion choices, customers can be on-trend while sticking to their budget.
This constant introduction of clothing items and other products is advantageous to retailers because it encourages fashion enthusiasts to visit your boutique more frequently. Fashion consumers are more attracted to items that are of seasonal or limited availability.
In addition, with inventory, boutiques have the benefit of cost efficiency. Excessive stocks from previous lines can be re-released once that trend comes back in the spotlight.
Brand Loyalty and Trust
An important part of a customer’s shopping experience is customer service. From sizes to alterations, in-store associates provide immediate assistance to shoppers. Today, customers would rather transact with small businesses because of the personal connection they have with the people who run it. Having face-to-face transactions make for real and authentic moments – something customers don’t usually get when shopping online. The owners and employees make a big impact on building trust and influence as they are the face of your brand. This is what makes people trust your brand, so you can be sure that they will keep coming back for more if you provide them with positive in-store service moments.
By giving customers unique shopping experiences and consistently keeping abreast with industry trends, you are sure to build and nurture solid relationships with your market. Leverage the opportunities and benefits of being in retail – this will not only help your small clothing business grow but will also positively impact the retail industry.